All of us are reviewers. We write reviews every time we buy a product or watch a film or watch a television show. Much of the time we aren't reviewing deliberately. Sometimes it's just an idea in our heads or a casual message to a friend for instance "That movie was awful." Sometimes if an experience really has an impact on us, we want to share our experience to the world. We're more likely to share our opinions if we enjoyed the buffet of seafood at [insert pertinent restaurant here] or if the product solved a problem in our lives. Read all five paragraph Amazon as well as Yelp reviews. People love to share their thoughts, particularly when they are asked. They feel appreciated and have the right to express their feelings. Businesses, this represents an opportunity. Positive reviews for your business are a great method to be noticed on the internet. You'll be more likely convert all the website visitors who visit your site to customers. How can you get them to start commenting on your company? And how can you ensure that the reviews are all positive? Google Reviews are KingFor most businesses, the most popular, widely-used platform for reviews is Google. An Google My Business page is necessary to post reviews on Google. Google My Business is easy to set up with a standard office address. How to generate positive reviews Using Email and WorkflowsIdeally you'd like your Google My Business page will have a listing of 5 to 4-5 star reviews and just a handful of bad reviews. It's impossible to please everyone, and some negative experiences will be inevitable. If you solicit your customers for their opinions, these negative experiences could surface. According to the ReviewTrackers report, negative reviews have influenced 94% of customers to stay clear of a business, and 80 percent of people say that the reviews they trust most are 4.0, 4.5 and 5 stars. So how can you increase the odds that only the positive reviews make it to your Google page? This email strategy will help you: For past customers:* Create an email that asks former customers to rate your business * Include in the call to action something like "Click the star that best describes your experience working with us," and provide five stars that you can click in the email * Add the stars for the fifth and fourth to your Google Reviews submission * Link the stars from one to three to a landing page on which users can provide feedback to you. You can link the fourth and fifth stars to your Google review and have those who have had positive experiences with you sharing them publicly. If people aren't as positive about your business however, that doesn't mean that you should dismiss their experiences. The page they land on will still allow them to leave reviews. Any negative feedback can be used to improve your customer experience, leading to more favorable reviews going forward. New customers are welcome. It's not necessary to send emails manually to get reviews. Email workflows can automate the process. Utilizing the same email structure outlined above, build an email workflow that looks like this: Each time a contact is marked as a customer, they are included in the workflow The customer will receive a "Thank you" email The thank you email will thank the customer for doing business with your company . It will also request if they would like to share any feedback regarding their experience using the stars that are hyperlinked. When a new customer is added to your CRM, they'll receive a note of appreciation and will be asked to provide feedback. If all goes according to plan, your company will have a steady source of favorable Google reviews for the near future.
2 Comments
2/24/2023 11:22:59 pm
Excellent post. It is Quite knowledgeable and informative. Thank you for sharing your knowledge. Keep it up.
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